Feb. 2011
Q: I run my own home remodeling business specialized in tiles - glass, marble and granite. The last two years were very lean; the business did not have the same demand as before. It went down from 3-4 overlapping projects per month to 3-4 projects per year. Today, my phone is practically mute. How should I advertise on the web to find new customers and grow my business?
A: The two questions that must be answered are these:
- How well do you present yourself on the Internet?
- How powerful is your message?
When it comes to online advertising, you need to have a decent website that clearly represents your business. This is a must for every business these days because people do their research online before they decide what product or service to buy. You certainly must pay attention on overall look and feel on your website, does it look modern? Next, consider your audience, who is your website aimed at? Who are you targeting, residential home owners, commercial, or both? Make sure your website layout looks nice and neat as your tile floors and walls.
The answer to question two, "How powerful is your message?" ultimately comes down to this: How well can you tell your story? How persuasive are you? Your website should have a strong message that builds confidence in you. Since there is an incredibly strong completion in home remodeling services, most people are going to have some serious questions they need answered before they're going to be willing to dial your number. So, your website should tell why they should choose you. Your success will not be determined by explaining how well you lay tiles or what diamond disc you use to cut tiles. Your success will be determined by the degree of confidence that people have in you after being exposed to your previous work. Whatever you do, do not make your website on your own; do not have a friend or relative do this on their home computer.
The difference between a professionally designed website and a homemade "Cousin Willy" website is usually the difference between success and failure in this sort of endeavor.
At Toma-Nova we offer a professional web design that can clearly and powerfully represents your business online. We also offer flexible hosting plans starting from $3.99 per month.
Ask us about Google® AdWords® Credit that comes with every hosting plan.
Call us today for a free consultation! 785-2-dot-com (785-236-8266).